In the last few years, we've seen tried & true services and industries like the taxi and hotel business change through companies like Uber and AirBnB.
Now, 21 year old Vivek Menon has changed the nutrition label as we know it, offering what he thinks will be a better way to understand your nutritional intake. While customers are used to looking at certain things in a nutrition label first, like calories or sugar, Vivek wants to help you understand where the calories in your food come from.
The chart above is the redesigned version of a nutrition label from a package of whole grain rolled oats. You'll notice that most of the calories come from the carbohydrates. A smaller portion come from the fats, and an even smaller portion come from the proteins. While these 3 components are often the most important, we haven't given consumers an easy way to truly understand them, until now.
The idea of Viveks reinvention is to eliminate the guesswork and offer transparency. By revealing how much of a foods energy comes from carbs, how much comes from fats, and how much comes from protein consumers now can have a deeper understanding of how their bodies will process the ingredients.
Here's another example of the new design, using Lay's Potato Chips as an example.
So what do you think? Should Vivek's designs be implemented or do you think it needs more work? Let us know in the comments below!